Advantage of internet in doing business

Convenience Reduced or no face to face contact with the customer. The business schedules time for customer response rather than being at the demand of the customer , as In telephone or face-to-face contact Business can attend to their customers at any time, not just during normal trading hours Vela social network, business can not only communicate with customers quickly but also retrieve customers' feedback Immediately and directly. SavingsNo shop rent If business Is only conducted on the Internet May need less staff and enables to hire excellent workers from all over the world for various tasks, such as: translating Job, business writing or seeding, code writing for website. Having a website Is a constant form of advertising to the public as It means information is available about services, products, business, promotions, contact detail, etc Business does not need to transport goods from ware house to shop, but an send them directly to the customers from the warehouse.Save marketing cost: traditional mass marketers have to send out thousands of postal mails to customers in order to introduce new products or services. Owing to internet, namely electronic mail (email) business saves such big amount of cost for postal expense and email printing cost. Speed Orders can be sent immediately, and transactions can be settled online. Funds are electronically transferred from the customers' account to the business after authorization.The transaction date is collected in electronic form and entered into an accounting package. Via social network, business can not only communicate with customers quickly but also retrieve customers' feedback immediately and directly instead of positively waiting for customers' comments via phone or complaint letter. Quickly reach target customers and study characteristic of target markets

Ap Bio Chapter 4 Course Learning Objectives

Chapter 4 CLO 1. A branch of chemistry dealing with compounds of Carbon. 2. Carbon’s has 4 valence electrons that can form covalent bonds with others atoms (Hydrogen, Nitrogen, Oxygen and Carbon atoms mostly) to make large, complex and diverse organic molecules. 3. The carbon skeleton vary in 4 areas, 1. Length 2. Branching 3. Double Bond Position 4. Presence of Rings. Carbon skeletons can have double bonds in different locations and also different numbers of double bonds. . Hydrocarbons only have hydrogen and carbon molecules, hence the name. Hydrocarbons are hydrophobic because they mostly consist of hydrogen and carbon bonds that have no charge, therefore don’t attract additional bonds. 5. Isomers are compounds made up of the same number of atoms and the same type of elements but configured differently, giving them different functions. There are 3 types of isomers, 1. Structural isomers differ in the arrangement of their bonds. 2.Geometric isomers have different arra ngement around a double bond due to the double bond’s inflexibility for atoms to rotate around it. 3. Enantiomers isomers are mirror images of each other due to the arrangement of atoms around an asymmetric carbon atom. 6. a. Hydroxyl group is a hydrogen atom and oxygen atom, which is bonded to a Carbon atom. Is polar because the electrons spend more time by the negative oygen atom. Helps dissolve organic compounds because of ability to form hydrogen bonds. b. Carbonyl group is a carbon atom that is double bonded to a oxygen atom.The 2 types of Carbonyl group compounds (Ketones and Aldehydes) can be structural isomers, which would give them different properties. c. Carboxyl group is a oxygen atom double bonded to a carbon atom and bonded to a –OH group. Basically a combination of the Hydroxyl and Carbonyl groups. Acts as an acid. Has ability to give H+ atom due to polarity of the covalent bond of OH. Also has a charge of 1-, called carboxylate ion. d. Amino group is a nitrogen atom bonded to two hydrogen atoms and the carbon atom.Acts as a base and can take the H+ from other compound. Also has a charge of 1+. e. Sulfhydryl group is a sulfur atom bonded to a hydrogen atom, shaped like hydroxyl group. Can stabilize protein structures by forming covalent bonds with another sulfhydryl group. f. Phosphate group is a phosphorus atom that is bonded to 4 oxygen atoms, two of which are negatively charged, one is bonded to the carbon atom and the last one is double bonded to the phosphorus. When at the end of a molecule the charge is 2-, when in a chain of phosphates the charge is 1-.Has potential to release energy by reacting with water. g. Methyl group is a carbon atom attached to 3 hydrogen atoms and to a carbon or different atom. Affects the expression of genes by addition to DNA or molecules bound to DNA. The methyl group’s arrangement affects the shape and function in male in female sex hormones. 7. The ATP functions as the primary energy tran sfer molecule by having a reaction with water. ATP reacts with water by having a phosphate atom split off. This reaction releases energy that the cell can use.

Everyday Use Essay

Everyday Use is tale of two siblings who are the exact opposite of each other and how they view the world around them. Dee and Maggie are on the opposite ends of the spectrum, as Dee is more of an outgoing woman who fervently pursued education to get away from her humble beginnings. She wanted to be successful as her mother recalls â€Å"Dee (Wanergo) wanted nice things†, while Maggie always embraced the conventional role of woman (Walker 273). Dee is not quite feminine like her sister as she says â€Å"I can kill and clean a hog as mercilessly as a man† (273). However, Maggie is an introvert who prefers being at home and doing household chores. Maggie, ever since her accident is not so confident, as her mom recalls â€Å"she will stand hopeless in corners, homely and ashamed† (272). Dee is also very selfish and inconsiderate about her family’s feelings, as she views her family quilt as a mere cultural artifacts and tries to take away it away from them with no remorse. On the contrary, Maggie never tries to deny her sister any of her, although it may at the cost of her own happiness. Her mom says that Maggie â€Å"thinks her sister has held life always in the palm of one hand† (272). However, she is very saddened by her wanting to take away the quilt that she and her grandmother made with their own hands. However, Dee says â€Å"Maggie can’t appreciate these quilts†, failing to see the sentimental value of the quilt to her sister (278). Conclusion Dee is more pretentious as she tries to put up an African persona to sound more cultured and cosmopolitan. She changes her name and her appearance to suit her new found African heritage and justifies it by saying â€Å"I couldn’t bear it any longer being named after the people who oppress me† (276). Maggie, on the other hand, is content with her life and comfortable with her African-American descent. Works Cited Page Walker, A. (1973). †Everyday Use†. In Love and Trouble, 272-276.

Phantom of the Paradise as a Postmodern Horror Essay

Phantom of the Paradise as a Postmodern Horror - Essay Example The paper will lucidly look into some of the postmodernism aspect of films using the movie as the only reference. It will explain how the movie approaches traditional ideas in non-traditional ways. Some of the common features of postmodernism that have been portrayed in this movie are pastiche, metafiction, paranoia, maximalism, temporal distortion, and techno-culture and hyper-reality. To begin with, the character attire or dressing in the movie is quite different from what was there earlier on. The main character of the film has put on a metallic gown. Others, especially the women, in most of these movies we watch have their own dresses. Most of the dresses worn by women characters are those that that have a close relationship to that of the current American dressing. This is a clear implication that the existing American dressing codes came about as a result of such places. Moreover, the characters themselves. The metallic robe symbolically worn by Roderick Heath represents obedie nce to the law, as well as, protection of oneself. The different dressing models have led to the upcoming of different styles of making dressings in order to meet everybody’s expectations and desires. The current dressing system probably has its origin from the movie. The dressing is also symbolic on the counterculture nature of postmodern horror movies. The other aspect of the movie that brings to the light of the readers is about heroism in most horror movies. It is mainly found among men; however, hero is a woman. Heroes, in horror movies normally act as the main characters of the movies displaying their strengths of defeating a supernatural or extremely energetic character (antagonist). Using various expressive cinema techniques, the director has managed to show certain repeating devices such as scenes and most of the time the entire movie. The cinema techniques originated or evolved due to the issue of postmodernism. Postmodernism brought with itself certain learning, as well as, artistic techniques that affected the entire world of artists, especially on the horror movies (Foster 41). Another technique related to the above is the use of temporal distortion. The movie’s plot is not well organized with certain events overlapping. For instance, the appearance of Roderick Heath at the washroom where one of the music performers is taking a shower is a symbol intentional improper arrangement of the plot. Pastiche is another aspect found in films that have been affected by postmodernism. It refers to the imitation of certain or several works by other people or other genres of literature. Most of the events or characters in the movie have been imitated from other works of arts. The idea of Winslow becoming a terrorist and a killer of Swans is an imitation of certain works of history that have been saved in different historical materials. For instance, being a killer of another person has another meaning altogether and can be compared to past war ex periences such as world war II. Moreover, the image or the way the killing takes place is too simple and unbelievable to some extent. He stabbed him to death using a break of a bird mask from one of the dancers. This is a clear indication of the effects that technology has (Grant 76). Therefore, postmodernism is regarded as the epitome of all the recordings that are done seven today by highly respected printing and publishing houses. Postmodernism is the source of high technology that affects the reproduction of

Personality Assessments Essay Example | Topics and Well Written Essays - 1000 words

Personality Assessments - Essay Example Both documents contain 240 factors (perceptions of attitudes and traits) detailed on a five point scale, starting from "intensely disagree" to "intensely agree" Lastly, there includes a 60 item evaluation of factors only pertained to as the "NEO FFI." There are ordinary and printed forms of all documents accessible (Millon, 1997). The module indicates that implementation of the entire version must last at approximately half an hour at most. The evaluation must not be done if there are aspects of more than 20 that are left without answers. Experts mention that in spite of the fact that the test is well-equipped to manage the impacts of negligence and indecisiveness of the participants, that if more than a hundred answers, or less than a hundred answers, are "agree" or "intensely agree," the outcomes must be analyzed with extreme care. The theoretical foundations of the NEO PI-R have been put under intense criticism. Neither Paul T. Costa, Jr. nor Robert R. McCrae had any established backgrounds in the aspect of personality assessment. Also, the concept of mentality forms, which the NEO PI-R aims to functionalize, is not established on any valid psychological research cases. Experts mention that the NEO PI-R procedures basically involve critical thinking and recall, procedures generally neglected by the modern subject of psychology (Morey, 2003). 4) The factors that users such test should consider One factor that the users of the NEO PI-R personality assessment needs to consider is the subjective authentication included. Therefore, it is probable that the users of the NEO PI-R personality assessment could believe on unstable assessments concerning their personalities. 5) Your opinion of the usefulness of the test based on your research I believe that an individual's beliefs regarding basic and complicated aspects can be driven by plenty of elements that surround him. The author believes that the NEO PI-R personality assessment will be beneficial to people especially those whose beliefs are almost always changed by daily events and activities. The utilization of he NEO PI-R personality assessment could help in the gathering of a collective individual identities of various types of people. The NEO PI-R personality assessment emphasizes on the significance of personality in making everyday decisions especially with other people involved. It emphasizes on the manner wherein the information regarding the attitudes and traits of persons can be used to aid in our daily interactions with other people. B. Myers-Briggs Type Indicator (MBTI) Myers-Briggs Type Indicator (MBTI) is a personality assessment established to help people to determine their important individual likes and choices. Katharine Cook Briggs and her daughter Isabel Briggs Myers established this personality assessment with strong references on the psychological studies of Carl Jung (Beutler, 2005). 1) How the test works The present US version of MBTI Step I indicates more than 80 forced-response queries.

Macroeconomics Assignment Example | Topics and Well Written Essays - 1000 words - 1

Macroeconomics - Assignment Example The main difference between GDP and GNP is that GDP measures total income in a nation, while GNP measures total income by a nation’s residents. GDP is the more widely relied upon statistic by business, policy makers and the public. The change in GDP is used to calculate whether a nation’s economy is expanding or contracting. As the broadest measure of a nation’s economic activity it indicates the overall health in the economy. As the broadest measure it is heavily relied upon by business and policy makers to plan as well set monetary and fiscal policy. While the general public may not use GDP because of the effects of GDP on business and policy officials they are impacted as well. For business leaders the main use of GDP is in planning and investment. One way business leaders can use GDP and GNP in combination is to determine where revenue is being earned. By comparing GDP to GNP they can determine whether there is growth in income is coming from domestic or foreign sources. GDP and GNP are also traditionally used in business cycle forecasting. By looking at the trends and changes in GDP it can allow businesses to plan for turns in the business cycle rather than simply reacting. These decisions have an impact upon the general public in the form of job creation or cut backs by businesses. For policy makers GDP is a signal used in creating monetary and fiscal policy as well as measuring its effectiveness. If the economy is growing too quickly policy makers can apply contractionary policy such as raising interest rates and taxes to cool the economy. If the economy is contracting they can then use expansionary policy, such as low interest rates, tax reductions and government investment to boost the economy. Government expenditures are of particular importance as they are directly taken into account in GDP. By increasing expenditures the government can turn a recession into an expansion single handedly. This

Explore Theatre In Education And Consider It's Role Within Primary Dissertation

Explore Theatre In Education And Consider It's Role Within Primary Schools - Dissertation Example In fact, all of the research survey respondents revealed that they strongly consider theatre in education as an important strategy in terms of enhancing the learning experience of Key Stage 1 and 2 students. Although majority with 51 out of 89 or 57.30% of the research survey respondents believe that the benefit of using this teaching and learning technique outweighs the economic consequences of incorporating this strategy in the National Curriculum, some of the research survey respondents are not supporting the idea that the National Curriculum should make it compulsory for each of the state school to expose Key Stage 1 and 2 to Theatre in Education programmes because of financial issues. Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 I. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 a. Purpose of this Study ................................................. 6 b. Research Objective(s) ................................................ 6 c. Research Questions .................................................. 7 d. Rationale for Choosing the Research Topic .............. 8 e. Report Plan ............................................................... 9 e.1 Introduction ................................................... ... History and Developments of Theatre in Education †¦Ã¢â‚¬ ¦ 12 b. Advantages and Disadvantages of Theatre in Education . 14 b.1 Advantages of Theatre in Education †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 b.2 Disadvantages of Theatre in Education †¦Ã¢â‚¬ ¦. 18 b.2.1 Internal and External Conflicts between the Local Primary Schools and the Government with Regards to Funding †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 b.2.2 Not all Primary Schools were Availing the Services of Theatre Companies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 b. Views of the National Curriculums with Regards to Integrating Theatre Exposure in the Curriculum of Primary School Students †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 c. Existing Companies that Provides Theatre in Education Services for Primary Students in UK ..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 d.1 Aesop Touring Theatre Company †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 d.2 Johnny Ball Production †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 d.3 Kinetic Theatre Company †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 II. Research Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 a. Primary Research Method ............................................... 25 a.1 Target Population and Sample Size ............. 27 a.2 Site of the Research Study ........................... 28 a.3 Evaluation Method ........................................ 29 b. Secondary Research Method ........................................... 29 c. Ethical Considerations Applied when Conducting the Actual Research Study ..................................................... 29 III. Research Findings and Discussion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 IV. Conclusion and Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 35 Appendix I – National Curriculum for Primary Students †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 37 Appendix II – List of Satisfied Primary Schools

Jean Watson's Theory of Caring Assignment Example | Topics and Well Written Essays - 2000 words

Jean Watson's Theory of Caring - Assignment Example â€Å"J. Watson's caring theory addresses caring relationships among humans and the deep experiences of life itself. Caring is a universal phenomenon, which is likely to be perceived differently by patients and nurses if they come from different cultural backgrounds† (Suliman et al., 2009, p.293). It should be noted that in many of the hospitals in America and in European countries, foreigners are working in the nursing profession. This is because of the manpower shortages in these countries. Thus, it is quite possible that in America like countries both the patients and the nurses could be from different cultures. Even though caring has only one meaning in all the cultures, it can be perceived differently by people from different cultures. In other words, the needs of an American patient and that of an Indian patient suffering from same disease could be different. In America, patients expect lot more from the nurses. It is the duty of the nurses to rise to the occasion and li ve up to the expectations of each patient. Watson’s caring theory provides insights about the concepts of caring. â€Å"According to Watson, this theory is an attempt to find and deepen the language specific to nurse caring relations and its many meanings† (Rosenberg, 2006, p.53) The origin of this theory can be found in human science and metaphysics. It should be noted that human science is the base upon which all the healthcare theories were developed. â€Å"Watson described nursing as a human science of persons and human health-illness experiences that are mediated by professional, personal, scientific, aesthetic, and ethical human care transactions† (McCance et al., 1999, p.1390). In short, Watson was successful in defining nursing profession in a scientific way. Until the evolution of this theory, nurses were unaware of the needs of the patients and they cared the patients based on their instincts and wisdom. This theory is helpful for the nurses to know th e needs of the patients more and formulating suitable caring strategies for them. This paper analyses the concepts of Watson's theory in terms of actual nurse/patient interaction. Concepts of Watson’s theory The major concepts of Watson’s caring theory can be summarised as follows; Caring can be effectively demonstrated and practiced only interpersonally Caring consists of carative factors that result in the satisfaction of certain human needs. Effective caring promotes health and individual or family growth. Caring responses accept person not only as he or she is now but as what he or she may become. A caring environment is one that offers the development of potential while allowing the person to choose the best action for himself or herself at a given point in time. Caring is more â€Å" healthogenic† than is curing. A science of caring is complementary to the science of curing. The practice of caring is central to nursing (Jean Watson's Philosophy of Nursing, 2012) Watson believed that â€Å"Caring† is an endorsement of professional nurses identity and Medicine’s identity is that of â€Å"caring†. In Florence Nightingale’s words, â€Å"It is the surgeon who saves a person’s life †¦Ã¢â‚¬ ¦.it is the nurse who helps this person live† (Overview of Jean Watson’s Theory, n.d., p.1). Caring is as important as surgery or other medical procedures. It is a fact that the doctors are responsible for complex medical procedures and prescription of medicines. At the same

Service Encounter Journal Assignment Example | Topics and Well Written Essays - 500 words

Service Encounter Journal - Assignment Example The service is easily accessible and the customer chooses on the basis of his requirements but the stock is limited at times and one has to choose from the products available. Moreover the shipping costs are high. My reaction was normal. I needed the bed and I got one but the bidding procedure irritated me. I was somewhat satisfied but was worried of the extra shipping cost I had to incur. However the exchange terms were good. I am undecided about my return decision as it depends upon the urgency of my requirement. If I felt to buy something without taking the trouble of going to a shop, I may search the product at ebay. However, my decision to buy may involve the cost at home and the cost at any retail shop. The more preferable would be the one that offers less cost with more attractive replacement package. My encounter with Adobe Inc. was an above average contact service. I had to go through some pdf files while my adobe reader got corrupted. I instantly typed the web site and searched for the required software. I got it instantly and free of cost. I felt glad and overwhelmed by the fact that if I encounter any problem with adobe I can have the solution instantly. The website offers superior customer service by segregating different types of customers and providing relevant software. My satisfaction resulted due to the fact the most commonly needed software like adobe reader are provided without any cost. It’s a fact that no operating system can operate fully without adobe softwares. Whether it is Photoshop, flash work or pdf files, we need the product but the most overwhelming feeling results due to the fact that all of them are so easily accessible and the most common are offered free of cost. So there is no question of not visiting the site when one needs any of its software. I think it’s the first choice and most probably the last too. My encounter to Valvoline was a below average contact service. Whenever

Human Resource Learning and Development(Reflective Learning Critique ) Essay

Human Resource Learning and Development(Reflective Learning Critique ) - Essay Example 217) Socio - Psychology depicts human beings as social animals, seeking and learning from experience, through observation, cognition and reflective processing of mankind. In theory, it enhances the human thinking and inculcates the notion that we; the social animals, adapt to changes in society and learn as the society evolves. The learning experience is one which is a never ending process, one that defines our very existence (Hassan, 2007). According, to the Swiss Biologist, Jean Piaget, when human beings are born, they know nothing; they have no mental or verbal skills. However, with experience they learn and adjust themselves in the very society they live in. According to the literature, one uses each experience either positively or negatively; completely ignoring it would not make it an experience (Jarvis, 2003). A constructivist learning environment is a place where people can draw upon resources to make sense out of things and construct meaningful solutions to problems. It emphasizes the importance of meaningful, authentic activities that help the learner to construct understanding and develop skills relevant to solving problems. The literature and theories that we have analyzed and fathomed have given a more profound understanding to the learning process that one takes for granted but which leaves a strong impact on our persona and psyche. The models we studied provided a valuable insight into analyzing my experience and use it as constructively I can. My experience is one which is holistically simple but taken in a reductionist perspective, one can see how, I have learned from it (Mathis & Jackson, 2004). The transition from a high school, to a university is a crucial experience in a student’s life, I was no exception. In school we are used to being given structured lectures, supervised assignments, or study at the end of the term. In

Network Society Essay Example | Topics and Well Written Essays - 3000 words - 2

Network Society - Essay Example As the study highlights through network society, Information, Communication Technology (ICTS) have come up with numerous social, political and economic phenomena, a term that emerged from various theorists to explain a society that is connected by mass and telecommunication networks. Additionally, the ICTs demonstrate a society as a transformation era from an industrial age to an information age, which is central to the working of the economy. This enables annihilation of space and facilitates globalization. Of importance to note is that, network society is a global network that has led to decentralization of organization from vertical hierarchies to horizontal corporations. Large corporations decentralize themselves as networks of semi-autonomous units. From this paper it is clear that in a network society there exist a network economy, which acts as a new, efficient form of organization of production, distribution and management that facilitates substantial increase in productivity growth rate especially in the United States and related countries that have adopted these new forms of economic organization. In fact, many businesses have increasingly adopted a virtual approach to work space. This situation has led to evolution of business into a large organization a network that contains workforce that is distributed over diverse locations and time zones. These working forms have continually created new cultures and forms of belonging, over and above, gaining identity. In light of the network society, social network has enormously contributed to a global village as would be expected.  

Human Inheritance Essay Example for Free

Human Inheritance Essay Ethical dilemmas are constantly confronting healthcare professionals, which is difficult to deal with as there is no correct solution. These are also known as moral dilemmas as they are situations where there is more than two choices to make and none of the choices is certain to work and can cause complications. An example of this would be ‘You are a patient and are too sick to speak for yourself. You are concerned about who will make medical decisions on your behalf, and whether your wishes will be followed. You wonder, What if they disagree about what I would want, or what would be best for me? ’. Another example of this would be with the economic downturn that you may not be able to afford the funds for food and need to feed your family but the only way in doing this is to steal or let your family starve. These dilemmas are impossible because each person thinks differently and has a different feeling towards it. There are ethical dilemmas surrounding IVF and infertility. Infertility is a genetic problem that affects women; it is not the woman’s fault. With IVF the NHS only gives each woman one free cycle and after that she has to fund it herself. An ethical dilemma with IVF is the possible wrong that is done to the infertile couple or the expected child by the physician. The success of IVF depends on the number of embryos transferred to the woman’s uterus. Because the chance of survival of an embryo in IVF is small the more transfers made the greater the chance of the woman becoming pregnant, it also increases the risk of multiple pregnancies. IVF is not allowed by the Catholic Church because it separates the unitive and the procreative aspects of marriage. To separate the unitive and the procreative aspects of marriage is a mortal sin. In addition the sperm donor commits a mortal sin in order to harvest the sperm which is needed for IVF. Although one human life may be created through the IVF technique, many surplus foetuses, (unborn babies), are destroyed through this process. Other surplus unborn babies are left frozen in the laboratories where they were manufactured as though they were not human beings, but simply consumer goods. They were not created in love through the marriage act as God intends. Multiple births also create danger to the health and well-being of the child. Premature birth and low weight when born are also issues with this, also studies that have been undertaken spina bifida is at a higher risk with children made from IVF. Also the hormones that are taken by the female in order to become pregnant are always at risk of having problems or abnormalities to the unborn child. Aminiocentesis is another ethical dilemma, during the process if abnormalities are found the mother is offered the chance to terminate her pregnancy. The ethical issues surrounding amniocentesis are seen as centring on 4 focal points. First is the policy of the diagnostic treatment centre. Here, 2 questions arise: Is the client involved in a high-risk pregnancy? And, if a positive diagnosis is made, will the parents’ consent to an abortion? Second is the role of the genetic counsellor, which is seen as supportive rather than leading. He should assist the prospective parents in reaching a decision to undergo amniocentesis and possible abortion that is mutually acceptable. The prospective parents, the third focal point, may face the question of deciding what is normal. The clients must also realize the terrible strains that are put on a marriage into which a severely defective child has been born. The fourth focal point is public policy. While amniocentesis may appear to threaten some values held important in our society, the author regards the procedure as an interim solution on the road to an understanding of and ability to treat genetic defects. Contraception is another ethical dilemma as birth control operates before pregnancy begins, and until the sperm fertilises the egg there is nothing that is going to suffer loss and so the issue is very different from the case of abortion. And since the egg and sperm would cease to exist whether fertilisation takes place or not, they cant be said to suffer loss, either. Non-religious arguments about birth control are therefore concerned only with the rights of the parents and with the consequences for those parents and for society in general. The issue of possibly killing a person, and of the rights of the mother versus the rights of the foetus, which dominate the topic of abortion, do not arise. Some people think it’s wrong as it is wrong to interfere with the natural order of the universe. People in certain religions also see it as wrong because of the fact that it is like abortion as some birth control techniques can operate by preventing the implantation and development of a fertilized egg. Those opposed to such methods say that this amounts to an abortion, and that if abortion is wrong then those forms of contraception must also be wrong. http://brendakaren. wordpress. com/2009/04/15/some-moral-and-ethical-issues-concerning-ivf-techniques/ http://www. ncbi. nlm. nih. gov/pubmed/4418247 Contraception!!! http://www. bbc. co. uk/ethics/contraception/contraception_abortion. shtml

Effects of Dementia on Communication

Effects of Dementia on Communication The Impact of Brain Disease/Injury on communications Dorothy Lally Table of Index (Jump to) INTRODUCTION Picks Diseases The on Set Personality changes   Emotional signs Roaming behaviour Loss of normal control The family and caring for someone with Picks The Healthcare worker and the Picks patient Communication Conclusion References Impact of brain injury/disease on communication. Introduction In this report I will be discussing a brain disease called Picks and how it affects communication for the client, their family and the healthcare assistant. There are five distinguishing features of Picks disease, I have done all my research on line and found all the sites extremely helpful. On set. Personality change. Roaming behaviour. Loss of normal controls. Hyper sexuality. Picks Disease Picks disease is a less common form of dementia. it is 15% of all dementia cases. It is a very rare disease. The human brain is the most complicated organ of our bodies, picks is frontal temporal dementia, nerves at the front and sides of the brain are destroyed due to a build-up of proteins why the build-up of protein nobody knows but Picks strikes adults between the ages of 40 and 60 and there are a few cases of Picks suffers at the young age of 20, it’s a disease that is more common in women than men. Picks is hard to diagnose and can sometimes be diagnosed as depression. Onset; the physical signs of Picks is muscle rigidity, difficulty moving about, incontinence and memory loss. Personality change; Picks is a very steadily progressive disease, there would be many behavioural changes like inappropriate behaviour speech difficulty, loss of memory and intellectual abilities poor judgment overeating and drinking, lack of hygiene. Emotional signs would be mood changes, no empathy, impatience, aggression and no attention span, there language skills would deteriorate fast as well difficulty in speaking and understanding and a decreased inability to read and write. Roaming behaviour; Picks suffers just like any dementia suffer have a need to roam about they don’t seem to like doors or closed in spaces, so this means that someone has to be constantly with them they cannot be left on their own in case of injuries or the client getting themselves into danger. Loss of normal controls; this is the client not having control over how much food or drink. Hyper sexuality affects anyone who has had a brain injury or suffers with some form of dementia it is where client would have not sexual urges or they would be highly sexual. All these signs behavioural emotional language and physical can be very stressful on the client’s family especially when they might not have the correct information about the diseases. The family Caring for someone with Picks disease: When you have a loved one with a dementia disease like Picks you want to do everything in your power to do the right thing for them so you and your family will take on the responsibility of caring for your loved one, you are first looking at around the clock care which is going to be tough mentally and physical. Your dealing with major personality changes mood swings, rudeness, impatience, aggression, incontinence all these things you never had to deal with before this not just upheaves the clients life but yours your family friends your work plans basically you and your loved ones life plans and this alone can be very stressful. Always get as much information as you can about the diseases on the internet from your doctor, specialists and support groups, never ever refuse help from your family and friends remember no one is an Island we all need help. QUOTE; â€Å"Accept the conditions and changes in your relationship with your loved one, after that it becomes easier† Anonymous. The client with Picks disease; Picks is very hard to diagnose it is sometime mistaken for depression it has some of the symptoms of depression e.g. mood swings, no attention span, lack of hygiene over eating or not eating properly, The loss of speech and understand when trying to communicate can be very upsetting for the client which leads to aggression impatience and frustration. It is very important that the client gets as much help as they can get, speech therapy plenty of exercise but above all keep their dignity, some examples of this would be always make eye contact make sure the client can here and see you always tell them who you are and what will be happening you may have to repeat this many times and speak slow clear and calm. It is so important to get help as fast as you can it can make a difference with speech there are memory exercises that can be of great benefit, there are also flash cards that can be used for when the speech does get harder for the client simple pictures of the toilet, drink, eat I’m tired these can help with communications and ease some of the frustration for all family and care givers. Clients should always be able and never afraid to ask for help. The Healthcare assistant and the Picks client; As a healthcare provider you always have to be observant watching the client to see any physical and emotional changes with them watching their demeanour when visitors come or if you fell something is not right with your client. Gain their attention by making eye contact make sure that your client can see and hear you always sit at the same level use names when you are talking try to keep their attention. Speak slowly clearly and in a clam manner use your tones correctly pause between each sentences to give your client a chance to answer your question. Be clear when family members and visitors call tell them who they are by name especially if they are new to them like a new doctor a new staff member. Listening to your client is very important reduce all background noise TV, radio and other peoples conversations. If your client is having difficulties trying to find words or finishing what they want to tell you try and find ways for them to explain this is where the flashcards would come in handy. When your clients speech is getting hard to understand use what you know about them and you might get a feel as to what they are trying to tell you but always check to make sure that this is what they are looking for please don’t shout or use bad tones this will cause much distress always include your client in decision making offer them choices and try and use questions that can be answered with a yes or no or a simple nod of the head. No slang words or abbreviations they might not understand what you are saying and it could turn into frustration for your client. Communication Commination is the major factor for the client the family and the healthcare assistant it would be of great benefit to the client if you suggested to the family to do commutations course it would help them to cope better with their loved one and to understand how to communicate properly which would be extremely helpful in dealing with a person that has a brain disease. Quote; â€Å"There is on one way to look after a person with dementia every person is different, do your best† anonymous. Conclusion; In this report I have out lined what Picks is, it is a front temporal dementia nerves at the front and sides of the brain are destroyed due to a build-up of protein, it’s a less common form of dementia most common in women than men it strikes between the ages of 40 and 50 and in a few cases it can happen at the early age of twenty. Picks causes personality changes, inappropriate behaviour, speech difficulties, loss of memory and intellectual abilities Picks is a steadily progressive disease. It is important to have communication skills, to observe, to listen this would apply to the family and the healthcare assistant. Speak slow clear and calm pause after asking a question wait for answer, make eye contact make sure you can be seen and heard sit at the same level, use your name when talking telling them who you are and always retain their sense of identity and dignity these are very important for the client. Learning to live with Picks dealing with a family member who has it and caring for someone with a brain disease is upsetting for all but catching it as early as possible learning coping and communicating skills can be of great benefit to the client family and healthcare assistant. References; www.theaftd.org/ www.nnpdf.org/aftd picks disease.htm http;//www.google.ie www.ncbi.nlm.nih-gov/pubmed?term www.helpguide.org/picks-disease.htm www.alzwell.com/picks-disease. www.theafd.org www.nnpdf.org/aftdpicksdisease.htm https;//www.google.ie wwwhelpeguide.org/picks-disease.htm www.alzwell.com/picks-diseasehtml www.alzeimer.ie/living-with-dementia

PC World: SWOT and PEST Analysis

PC World: SWOT and PEST Analysis SWOT analysis is a famous technique that has been used for decades now to analyse the four major factors of an organisation namely strength, weaknesses, opportunities and threats. This helps in better analysing any organisation, when conducting a strategic analysis often analysts also use it as a stepping stone for their analysis. It is not only an analysis of the organisation itself but rather it is a more deep analysis of the market and all business activities related to the organisation  [1]. The SWOT analysis is known as a strategic planning tool and it has featured in business text since 1972, but no one knows who originally invented SWOT analysis. Today it can be found almost in every textbook on strategy, marketing and any other business disciplines. There have been many studies that were conducting in different business schools and some of the famous ones even conducted in Harvard are backed up by Micheal Porter, Ansoff and writers such as Philip Kotler. Their studies have lead to the conclusion that SWOT be the tool to better understand the strategic fit between an organisations strategies and the environment in which it competes. This is also a good tool to analyse such organisations which on the face have been delivering profits but are either declining or are losing market share. For example doing analysis of organisation such as Yahoo would be a good idea which is a profitable venture but is loosing its market heavily to Google (Adams, 2005). Importance of SWOT Analysis An organization can take the best advantage of the environmental opportunities if it can utilize the resources available to the organizations up to the optimum level. The person in charge of designing the strategy who is also called the strategic leader of the organisation using SWOT can keep his head right over deciding whether the opportunity that is arising is good enough with the matched weaknesses and strengths of the organisation  [2]. Keeping this in mind one needs to keep his/her head right about one thing that whenever they are analysing to pursue an opportunity always point out the related weaknesses and strengths, maybe a priority SWOT analysis can also be a very good idea. A real opportunity can only be identified if the opportunity has a strategic fit between the environmental conditions and the resources that the organization possess  [3]. SWOT might not be the only perfect tool for strategic analysis while there have been greater criticism on SWOT. The reason being that people consider it to be very easy and based on that people just do it just like that without giving proper thought on the ideas behind a strength/weakness or an opportunity/threat. While doing SWOT one tends to ignore many other factors such as the financial factors and in this case other strategic tools can be more important; But even though SWOT holds its own importance (De Witt and Meyer, 1998). The main model consists of two inherently different types of evaluations: Internal evaluation External evaluation Internal Evaluation (S)trengths Strengths are the good and the power parts of the organisations. They explain what the organisation is good at. This is not only on the organisational level but all wide. This explains the organisations strength in terms of customers, suppliers, utilisation of resources etc. Usually when conducting a strength analysis it is important to consider that strength is something at which the organisation is not only good at but also better than its competition. It provides them the competitive edge in comparison to their competition. This is one ability at which they are very good at  [4]. When describing strength companies tend to be ignorant about things such as CRM (customer relationship management), or SCM (Supply chain management) but they can also be considered as strengths if they are effective and contribute to the profit financially or non financially. (W)eaknesses A weakness is defined as a deficiency in an individual and this same fits to an organisation as well where weakness of an organisation explains something at which they arent good at. Organisational weaknesses are areas where they are not good against their competition. Now they can be areas of great strength at one time but then later lost to the competition due to not being taken care of. Its necessary that the customer point of view is brought into consideration rather than conduction the weakness analysis of only the organisation. Its hard to admit the areas where one is not good at and in this case organisations need to admit but often this doesnt happen. External Evaluation (O)pportunities Opportunity is just like a term in an individuals life similar when it comes to trhe organisation but the scope of opportunity is bigger, the opportunities that come to the organisation are everywhere in every nook and corner its just that they need to realise it and use it with the current set of resources. Opportunities are also related to trends that the organization has been seeing in the past, they can also be buying behaviours. They can also come in by identifying a particular market segment which was not being looked after before but is now being looked after very carefully  [5]. Finally some opportunities come from the external environment and acting on the right time is the most important agenda. (T)hreats Threats can be organisation relate and the ones that are not in this case the threats are being considered the ones related to the organisation. Now the threats can also be seen as the opportunities that were not grabbed and later turned onto threats. Threat is a unfavourable situation in which the organisation doesnt want to see itself. Few threats can be the entrance of new competitors, slow market growth, increased bargaining power of key buyers or suppliers, technological changes etc. PEST Analysis Macro environment comes in as the new driving force in the industry where the macro environment tends to play a major role in the entire effort of competition. The business environment is just like a moving film and it is necessary to track down any changes that are happening around the business. The organisational related factors that [play a part in the macro environment need to be brought under consideration. Its nessecary to bring in a number of key vital factors into account that can influence different areas of the organisation, these areas can be supply related demand related and even directly related to the legal issues of the firm  [6]. 1993 The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization (Tsiakkiros, 2002). To make a strong environmental analysis PEST has proven to be the best technique and such a technique that looks deeply into the pores of the business and extracts out inf ormation related to different areas of the macro environment. A pest analysis not only needs to identify the factors that can affect the political, technological, legal and environmental issues but it is also an analysis that is used to create a relation among things. The analysis sees and examines the impact of these factors and their affect ion one another and then the combined affect on the organisation. The results can be used to perform various tasks such as understanding the future strategy, exploring the future opportunities in the environment  [7]. Further explanation of each of the factors that count is a pest analysis is as follows: (P)olitical Political factors include legal and regulatory factors like elections, employment law, consumer protection, environmental regulations, industry-specific regulations, competitive regulations, inter-country relationships / attitudes, war, terrorism, political trends, governmental leadership, taxes, and government structures  [8]. (E)conomic Economic factor includes factors like taxation, government spending levels, disposable income, job growth/unemployment, exchange rates, tariffs, inflation, consumer confidence index, import/export ratios, and production levels  [9]. (S)ocial Social factors include factors like demographics (age, gender, race, family size, etc.), lifestyle changes, population shifts, trends, fads, diversity, Immigration laws, health, living standards, housing trends, fashion, attitudes to work, leisure activities, occupations, and earning capacity. (T)echnological Technological factors include inventions, new discoveries, research, energy uses/ sources/ fuels, communications, rates of obsolescence, health (pharmaceutical, equipment, etc.),manufacturing advancements , information technology, internet, transportation, bio-tech, genetics, waste removal/recycling etc. Selected Company (PC WORLD) Brief Introduction of Selected Company The selected company PC World is part of the electronic retailer giant DSGi Plc. DSG international is one of Europes leading specialist electrical retailing groups. It operates a multi-channel approach to electrical retailing. More than 100 million customers shop in-store and online every year with DSGi (DSGi, 2010). The business of DSGi can be divided into three major categories: PC World is Britains largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a one-stop shop for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Weeks Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions. There are 157 stores in the UK and 10 in the Republic of Ireland. (PC World, 2010) SWOT Analysis of PC WORLD (S)trengths Strong high street presence Multi channel approach Strong distribution channels Huge base of domestic customers (W)eaknesses Employees integrity Fewer customer focus (O)pportunities New mega stores 2012 Olympics Apples growth in European markets Growth in the IT Gadget Industry (T)hreats Slow economic growth Negative customer perception Threat of new competitors Falling market share (S)trengths DSG has a very strong high street presence. In any big retail park or high street we can easily find either a PC World , Currys or Currys Digital. Moreover it has a multi channel approach: retail stores, e-commerce and B2B. There are very strong distribution channels of PC World. Just for an example the whole of Apple products distribution is done via the distribution channels of DSGi. There is a very strong base of domestic customers in UK for PC World as a brand which serves as one of the most vital strengths of PC World. (W)eaknesses PC World has history of strong incentive based pay schemes. The employees get heavy commission based on sales. Initially it did work out to work pretty well. But the employees do take it to their advantage. The results is unsatisfied customers who are miss sold. This also leads to the next weakness which fewer focus on customer needs. The focus is more on sales and KPIs, hence the customers benefit are overshadowed by the sales KPIs. (O)pportunities The idea of new two in one Currys PC World Mega stores is very appealing. Customer get more choice in terms of products and services under one roof. The Olympics 2012 is one occasion on which almost every single business is relying as an opportunity for growth and profitability and PC World can also take advantage of this Global event. Apple products are getting global attention and likewise in Europe as well. PC World controls the entire distribution of APPLE products in UK Europe. This can serve as a very strong strategic alliance and PC World can be benefited out of this. A very recent example was the launch of IPAD. PC World was given a head start of 60 days from APPLE for selling IPADs in their stores. The IT Gadget sectors are seeing a very drastic increase and PC Worlds main offerings are these gadgets and IT products and services. (T)hreats The first and the most crucial threat is the negative perception of the customers. As highlighted in the weaknesses sales and KPIs are given preference over customers benefits due to the traditional structure of PC World. It is also evident by the comment of DSGis CEO John Brawett. The biggest challenge for us is to change the perception of our customers. In recent times PC World has seen falling shares part of the fact can be attributed to the recession but customers negative perception has also affected. There are new competitors coming into the market like BEST BUY, ARGOS and John LEWIS are offering extensive IT Solutions as well. PEST Analysis of PC WORLD (P)olitical UK has seen a very recent change in the political structure. Due to the economic downturn the investors are not very confident specially the foreign investors. The Govt. Is making the efforts to reassure the foreign investors, but the cap put on the international immigrants served as a big threat to the foreign investors. Mr David Camerons visit to India was an attempt to promote the trading relationship with India. The share price of the company reflects this fact. The company share price slumped from 36p to 21p in just 3-4 months time (DSGi, 2010). The political factors are in favour of the company. (E)conomic The UK economy is seeing a very slow growth and some experts have shown the danger of a double dip recession. The new Govt. has raised the taxes in order to boost the economy but the economy is still growing at a very slow rate. The economic factors are not in favour of the company. In 2008 the overdraft limit of the company was reduced from 4.5 million to 2.5 million. The consequences were seen as 300 employees from the head office were made redundant. (S)ocial The socio-cultural factors are a mix of both good and bad. The markets love the new innovative products: IPAD made record sales in the Apples history followed by a successful launch of IPHONE 4. PC World controls the distribution of APPLE products throughout Europe and APPLE products are becoming increasingly popular and famous in the European markets. On the other hand the negative customer perception is a big threat to the PC WORLDs growth. Hence there is a mix of social factors affecting the external environment of PC WORLD. (T)echnological PC Worlds tagline is bringing life to technology. PC World is always at the fore fronts in the process of introducing new technologies to the UK markets. PC World was the only retailer except APPLEs retail stores to stock the IPAD for 60 days after the launch. The challenge for the organization is to keep up with the rate of change in technology, because the technology changes at a very rapid rate.

The Oedipus Complex in Oedipus the King :: Sophocles

In Oedipus the King, once upon a time in a kingdom far, far away Queen Jocasta was expecting a baby boy, but one day Tiresias (a blind prophet) dropped by one day to see the queen to give her bad news about her baby. Tiresias said "My queen, the son you will bear will kill his father and marry his mother!!!" The queen was appalled by this news, thus, after the queen had her son she immediately drove him away, by leaving him in the dark, verdant woods. A herder from another kingdom found the baby boy and immediately notified his king about the baby. The king adopted the newborn boy and named it Oedipus. When Oedipus was grown up (in his twenties) he heard a legend that a prince from a kingdom far, far away will kill his father and marry his own mother. Oedipus was frightened that he will kill his father and own marry his own mother so he embarked on a journey to escape the myth. When Oedipus was traveling in his chariot he met a man in the middle of the desert, and the young arrogant Oedipus killed the man. (He did not know that he just killed his biological father) In the gates of Thebes, a sphinx was guarding the kingdom slithering back and forth. Oedipus finally talks to the sphinx, ?Maybe you can spare us some food, my kingdom was shambling into death.? ?Well, well, do you want to enter the kingdom to speak to the queen?. ? ?Yes,? replied Oedipus ?I have a riddle for you my child. If you answer it correctly, you may talk to the queen and you have heard about our king who has been missing for days. We assumed he is rotting in the middle of the desert. I guess the vultures will have a feast? In addition to talking to the queen about your discrepancies you can also marry the widowed queen.? The sphinx asked Oedipus, ?What walks on four legs in the morning, two at noon, and three in the evening?? ?A man,? Oedipus replied and he was correct. So basically he can marry the queen of Thebes and that makes him the king of Thebes. (But keep in mind Oedipus is going to marry his own mother.) The King had the Queen of Thebes four children, two sons, Eyocles and Polynices and two daughters, Ismene and Antigone.

Rosencrantz and Guildenstern as the Fools of Hamlet Essay -- GCSE Cour

Rosencrantz and Guildenstern as the Fools of Hamlet  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   In William Shakespeare's Hamlet, Prince Hamlet replaces the letter that Rosencrantz and Guildenstern are carrying to England with a forgery of his own making, thus sending these two men to their deaths. He does this without giving it a second thought and never suffers from any guilt or remorse for his actions. Considering that these two men were friends from his youth, this would at first glance seem to reflect poorly on his character. However, one must consider carefully the characters of Rosencrantz and Guildenstern before passing judgment on Hamlet.    Rosencrantz and Guildenstern are sent for by the King and Queen to spy on Hamlet and learn why he "puts on this confusion" (III, i.2). While some are fooled by Hamlet's act of insanity, the king is not. He is convinced that it is an act and, being a sly man himself, he suspects that Hamlet is up to something. Having obtained the throne through deceit and murder, he believes Hamlet capable of the same. While King Claudius is evil, he is not a fool and he would never have sent for Rosencrantz and Guildenstern if they were such close friends of Hamlet. They are even told outright that they will be rewarded for their efforts (II, ii. 21-6).    The very fact that they undertake this task for the king is proof enough of their lack of love and loyalty toward Hamlet. Despite their actions, Prince Hamlet gives them ample opportunity to show their loyalty by admitting that they were sent for and why. By showing so much reluctance, they show themselves to be allied with the king. Hamlet asks them to "be even and direct with me, whether you were sent for or no." But after this direct question, Rosencrantz s... ...let's warning. Either way, they are indeed fools and they die a fool's death in the end. They carry in the form of a letter, the king's command to have Hamlet beheaded upon his arrival in England. Hamlet switches the letter with a forgery and seals it with a likeness of the king's seal. The new letter orders the deaths of Rosencrantz and Guildenstern, thus they handcarry their own death sentences to their executioners. A poetic justice is served to these unfaithful "friends."    Works Cited Frye, Northrop. 1991. Northrop Frye on Shakespeare   London: MacMillan. Girard, A Theater of Envy: William Shakespeare New York: Oxford University Press, 1991 Shakespeare, William. The Tradegy of Hamlet Prince of Denmark.   New York: Washington Square Press, 1992 Watts, Cedric. Hamlet Twayne New Critical Introduction to Shakespeare; Boston: Twayne, 1988.   

The Causes of the Revolutionary War Essay -- essays research papers

There were many events that took place in the 1760’s and 1770’s that led to the Revolutionary war. During these years the British did many things that upset the colonists. These upset colonists would eventually get sick of all the British ways and fight for their freedom.   Ã‚  Ã‚  Ã‚  Ã‚  Many events crucial the Revolutionary War took place in the 1760’s, such as the Sugar Act, Stamp Act, and Declaratory Act. The Sugar Act of 1764 set an import tax on foreign sugar, molasses, and rum entering Britain’s American colonies. Colonial merchants, ship owners, and rum distillers who profited from foreign trade angrily protested the law, but that did little of anything. The Sugar Act was the answer to the British’s question of how to raise revenue for their war debt. Laws had been made before that placed an import tax on sugar, but this was the first time they were seriously enforced. Royal inspectors would search ships, warehouses, and homes for smuggled goods. The Quartering Act of 1765 forced colonists to house and supply British troops. Another important event of the 1760’s was the Stamp Act of 1765. The Stamp Act placed a taxed on all printed matter such as newspapers, advertisements, and playing cards. Many didn’t m ind paying the tax because it was not an extreme amount, it was more about the principle of things. The Stamp Act made people angry because they thought that they should not have to pay taxes on items such as newspapers. The Stamp Act’s purpose was to e...

Our language our identity Essay

Identity can be perceived through language; is one of the many ideas that are illustrated throughout Gloria Anzaldua’s â€Å"How to Tame a Wild Tongue†. The language you speak is a part of your culture, and your culture is what defines a person the most. Living in a country that is seen to be melting pot of many cultures and heritages, you are bound to encounter someone of another culture but that doesn’t mean we suppress their ability to represent who they are because of their lack of knowledge pertaining to the primary language used in this country. Immigrants use language to preserve their culture heritage and identity in a foreign land but fear of judgment, suppression and linguistic terrorism affect their ability to fit in and be who they are not only by Americans but also by their own people. Linguistic terrorism is a term used by Anzaldua herself to express her strong emotions on the suppression of her language by others. This term is used to describe an action of suppression by a majority group to a minority group because of their values, norms and even language. This occurs because one usually feels dominant and superior over the other. Anzaldua states in her essay that â€Å"Our language has been used against us by the dominant culture; we use our language differences against each other.† (136) Living in a diverse cultural country such as the United States, many immigrants feel the need to learn the appropriate English in order to communicate and fit in with society. Many aren’t able to completely emerge themselves into the American way of doing things without sacrificing a part of themselves through their cultural heritage and identity. Majority of them feel the need to learn English in order to get a job. Even then they are suppressed because they speak with very simple English with heavy accents. Once these immigrants start to feel comfortable with their English, they are often pushed off by their native tongue because of embarrassment and disrespect to their own language. There are times when groups that have tried so hard to fit in with the Americans are looked down upon by their own culture and society. Anzaldua says, â€Å"‘Pocho, cultural traitor, you’re speaking the oppressor’s language by speaking English, you’re ruining the Spanish language,’ I have been accused by various Latinos and Latinas† (133). This portrays how her own people have looked down upon her because the English she speaks now is evident through her Spanish, shaming the language as a whole in their eyes. Such things cause people to feel discouraged and fear being judged by their own culture. This fear of judgment causes people to have multiple consciences. Sociologists use the term double conscience, a term that coined by W.E.B. Du Bois, to explain such phenomena. It is a way of awareness of who you are and a very different awareness of what other people see you as in contrast to that. The way you act at home would be different in terms of your values, social norms and language. Once you leave your home and enter another society, those values, norms and even language change to those that are commonly believed and used in that newer society. Anzaldua notes that â€Å"My ‘home’ tongues are the languages I speak with my sister and brother, with my friends†¦ last five listed†¦ From school, the media and job situations†¦ standard and working class English. From Mamagrande Locha and from reading†¦standard Spanish and standard Mexican Spanish† (134). A double conscience or a multiple on can be used to explain Anzaldua’s reason for using different languages in different parts and areas of her daily life. She talks about how she picked up different languages from different places because it was important for her to fit in and communicate with them, changing her conscience along the way . Gloria Anzaldua is a strong activist when it comes to the connection between language and identity. In her essay â€Å"How to Tame a Wild Tongue† she outlines her strong emotional arguments about the ability for one to conform to a society by disposing their own language or identity. Your identity is determined by language, the language you speak is a part of your culture, and your culture is what defines a person because of their beliefs, norms and values. Even though there will always be Linguistic Terrorism and suppression, it is important to remember that your language is what makes you who you are and changing from one language to another is something you must do but that doesn’t mean you let that change your true language or your true identity. Work Cited Page Anzaldua, Gloria. â€Å" How to tame a wild tongue.† Fields of Reading: Motives for Writing ed. Nancy R. Comley, David Hamilton, Carl H. Klaus, Robert Scholes, Nancy Sommers, Jason Tougaw. Ninth ed. New York; Bedford/St. Martin, 2013. 131-141. Print

“The World Is Blue” Reflection Essay

Kylee Luckett BIO 106 Dr. Harper 4/10/2012 The humans is Blue Sylvia Earle Re ruling and synopsis by Kylee Luckett It is our choices that show what we truly atomic number 18, removed much than our abilities. -Albus Dumbledore They conjecture only a few exit forever articulate loud enough to be comprehend over the other s n sensationtheless ace thousand thousand voices on the artificial satellite. Today well-nighone is shouting. emit off of the pages of The World is Blue is Sylvia Earle, depicted object Geographic Societys explorer in Residence, and vast contri hardlyor to the sweat to preserve the planets oceans.Earles adjudge is non an inconvenient truth, fuel by politics and funding, but rather, by Earles heart for the ocean, and its unique residents. Earle explores contravention and resolution, one chapter and income tax return at a magazine. Taking Marine Wildlife The elephant in the style Earle utilizes her chapter on angle to c all(prenominal) the de mesne out on the elephant in the room-over search. Earle discusses how at one time in history, hunt believed that there was an infinite amount of fish to be caught, that there would never be a day when we would set something as popular as tuna, go extinct.We are sitting on the eve of that day. Earle genuinely brings out the reality of overfishing, almost teasing our early ideas of sustainable deed over. .. but those pesky animals didnt obey the rules.. So whats wrong with the concept of sustainable yield? (Earle) Earle pick outs keen note that you smokenot possibly farm a concept of sustainability, when you k right off side by side(p) to cipher virtually the species you are supposedly yielding. Earle debunks the idea of a surfeit in the ocean of a goodish ecosystem, stating What APPEARS to be an overabundance to human observers is a natural insurance policy (Earle) Earle applies the want idea of questionable yield to shipboard soldier mammals. She spends a fair am ount of this chapter on the touchy subdue that is almost eternally controversial-whaling. She lends a nod to her own initial ignorance of ocean mammals in an honest confession. I had come to regard the cats, dogs, horses, squirrels and rabbits I knew personalisedly as individuals, but I did not think of whales the same way. (Earle) She goes on there after, to explain her emotional experience of collision a whale, and her forever diverged perspective.Whaling is just the pitch of the iceberg or in this case, dissolve glacier, for Earle. Earle shifts into the amount of marine mammals killed as by catch, and the epidemic that breeds within the fishing industry. What would the public think if in item the by catch of their tuna salad was the firm Flipper? Would they still quality galosh about their shouted dolphin safe tuna? I recall my six year old self, carefully checking each notify of tuna my mother placed in our shopping cart, seeking out that shrimpy smiling dolph in to confirm that my eat would be free of dolphin massacre.So untold has changed since those would be conservation suits. Earle does not leave to mention the smaller, less thought of creatures-the shellfish. Earle opens her chapter with a history lesson centered on oysters, at one time in our history- she notes . they were exposit as hazards to navigation. (Earle) Today, few would ever say abundant in the same judgment of conviction as oysters. Earle pay homage to the immensity of the shellfish in our ocean, discussing eachthing from clams to my personal favorite-the octopus, whom Earle notes as a critical touch off of the oceans health.Earle closes her shellfish division with a sentence that hits close to home. I harbor decided to cease and desist, hoping that each lobster I dont eat, allow for increase the chances that somewhere a lobster susceptibility live, and do what lobsters do as a part of a healthy ocean. (Earle) With that statement, I immediately connected on a personal level to Earle. As a devout vegetarian, I too, have hopes that every animal I do not eat, pass on aid in the future of that species, and ultimately, our planets future. She lends advice however, to these dynamic and mingled issues- and it is all so simple.Do not meet, what you tin cannot replace, and do not take what you realise nothing about. The world is a vampire- sent to drain. Earles second major concept of her book is the relentless greed of the human race. through and through pollution, ignorance, and pillaging of all resources, the human race has become that of a vampire species, eating off of the seductive lure of power, money, and claim that our planets oceans bring. A concomitant lipstick wearing, wolf hunting politico do a statement that is turn unanimous with most of America today- employment baby, drill. For the unknowing, that is Sarah Palin, a woman who agrees with offshore, and in some cases, onshore bore. The topic of embrocate is sensit ive. Do you drill in former wildlife and marine reserves to avoid wars with your supplying companies? about of America, even the left minded Barak Obama was pendulous to the idea of on and offshore boring in the United States backyard. The steadily rising price of fuel and oil are making more Americans nod yes, than ever before. Earle is shaking her head no. generally beca office the action occurs underwater, out of the public view, footling attention has focused on what in truth happens on the ocean floor where drilling takes place, or what creatures are displaced by the thousands of miles of line of descent laced across the bottom (Earle)Despite my flagitious vendetta against Sarah Palin, I myself, had not in truth considered the impact of pipelines on the ocean floor, I was always more focused on oil spills and the tragedies which take place thereafter. Earle does make serious mention of oil spills, relive the Exxon Valdez casualty that permanently damaged the Alaskan sho reline.The book even features the text of Earles testimony before Congress on the recent oil spill in the Gulf of Mexico. It is not the spills, the pipelines, or the seeping of the oil that sets a tic for Earle its the use of the oil itself. The subject everyone has heard about, even if they didnt want to. It doesnt take Al Gore to make one think or hear about climate change. The 1950s were a time for poodle skirts, milkshakes, and good old way of life family values, along with cigarettes, seat beltless cars, and DDT. My station is it should not stun anyone that emissions are impacting the planet in a negative way.Earle seems to feel the same. Civilization currently thrives on oil based economies, and is continuing to do so despite herculean efforts to move forward from fuels that pollute the planet today and will potentially shorten the number of tomorrows our species will have. (Earle) Sylvia Earle is not an extreme leftist she is an improve woman who has earned beside oil engineer leaders, judicature officials, and offshore experts. I believe it is these security that make her so magnetic, and tune endorsers thoughts to her direction. Her bolide chapter on oil has n Achilles heel, her lose of insight on solution. It is not as though she has an answer and it is not as if she is not willing to share, it is that no one has a surefire way to reroute the flight of emissions. This chapter, though mind-blowingly effective, still has an unfinished climax, much like our planet. Uneducated or Unwilling to meditate? Earle is consistently using the same chronicle throughout her book as to wherefore individuals are not taking more action. In every chapter, she highlights prototypes of attitudes and expressions from people associated to the topic.Earles book is one of the tools our society now has to combat the epidemic of the uneducated on the subject of anthropogenic damage to nature. there is not a single environmentalist who at one time did not face t he reality transition of a need for change. The issue is entirely multiform and tedious because alongside the uneducated, are the unwilling. thither has been an outward cry on the subject of climate change from Christians, denouncing it as political corruption, or that climate change is only an effect listed in the book of Revelations.Earle does not seem to let the major issue of uneducated and unwilling affect her view on the future. She positively lists the strides being made to better understand the ocean. In Earles closing chapters, it is as if she is taking the reader by the hand, and showing how we can all make a difference. I comprise Earles book to be stirring. I have definitely become something of a cheerleader for Earle after reading this book. As a woman pursuing conservation skill as a career, I demonstrate Earle to be a keen example of what one person can do in their field that can change the thoughts of others worldwide.Earle took her opportunity as an author, a nd produced an extraordinary enrolment that covers every issue associated with the ocean and humans, but goes a step beyond outlining whats wrong. Earle uniquely includes what is right, and what is currently being make to change the course of the future. I have read several books on environmental issues, and none have so effectively utilized the opportunity to educate and inspire individuals like Earle has done in her book. Earle has cause me to keep fighting the good fight. I often struggle over if my work with polar bears ill ever be worth anything, and Earles book was the push button I needed to continue on. plane if I do not know the outcome, at least I can say, I have made the effort in my lifetime to try. Earle sets a measuring rod for each reader, to simply make choices in favor of the planet, and its oceans. We may not all have the ability to write books, spread speeches, or work directly alongside the ocean, but we all have choices we can make to better our tomorro w. We are lifetime in a time of big uncertainty, and are all faced with a forked road ahead of us.One leads us to certain extinction, the other to opportunity to at least try to change for the better. The world is blue today, but what will it carriage like tomorrow? What will our children see when they look to the sea? The answer lies entirely on our willingness to change. Will we be the multiplication who turned the course of the planet slightly? Or will we be the propagation who had the opportunity and denied our own species, and so umpteen others a future? Works Cited Earle, Sylvia A. The World is Blue. Washington DC National Geographic, 2009.

Retail food protection

Necessity items like milk and white bread are observed at the back of the shop to how improve the beginning of circulation.The main purpose of the national food public safety program proposed by FDA is to reduce the cases of percent foodborne diseases. These are the diseases caused by pathogenic bacteria how that occur in the food when it is stored improperly or when the expiry date is past. Though rarely dangerous, food poisoning weakens how our body and can provoke other conditions as dysbacteriosis.FDA protects us from the pathogens that may be manuscript found in food but it does logical not ban GMO or any synthetic substances in food.There is A home kitchennt an approved facility.Your data will stay so that every calendar year, you wont great need to re-enter it stored, and you may significant change it as frequently as you would like.

Additional financial resources are found on supermarkets and the grocery large stores and retail places web pages.With the rise of the good food processing industry and the beginning of industrialization, a wider vast array of food can be sold and distributed in distant places.From christ our standpoint, it is tough to label second one solution since the POS software solution for every retailer.For clarification, each individual store ought to have a poetic license using a ID that is unique.

Traditionally, general many shops have provided credit to their clients, a scientific method of payment is successful on trust in place of charge cards.Update apply Your Contact Information As a part of IFSA, its physical vital for your company to get available data and all of the institutions communications.Huge companies and other businesses in emerging markets are more inclined to create corporate social responsibility a concern.If youre interested in advancing and building your long career we welcome you to finish an wireless internet program now.

It is given a specific first time to correct the violation.A plant known as the Potato poor Tom is offered in New Zealand.In the long run, prices are anticipated to stabilize.Diabetes rates in america have quadrupled over the previous 3 decades.

New Business Venture: Forms of Business

A novel affair imagine t unmatched ending into employment is non as lucky as a analyze of a finger. If it were, much batch would carry single and be self-made at it. even off so that is non the case. on that tiptop ar galore(postnominal) flavour you moldiness pick taboo and the exceed modal value to do that is in creating a headache end. Ebert and griffon vulture take onward put while and coin, the kickoff point for intimately each impertinent entrepreneur is a crinkle see in which the entrepreneur good recrudesces and describes her or his agate line schema and demonstrates how it impart be implement (p. 7). In the scenario, I am an armourer who has created an nous that go away be competent for the insouciant postulate of consumers. on that point be umteen issues that cig artte retard my draw near as an entrepreneur. The scenario enounces that I miss the fiscal and focal point skills it takes to perplex and even stimulate m y confess occupancy. For example, I am financi repairlyy ineffective to blood line the cost that ordain be undeniable to jump every enthronisations mandatory to nethertake this project. Im absent-minded to how Im going away to depress wargon of my idea.Im as sanitary awake of quasi(prenominal) machinations that could possibly vigilance the cut-rate sale of my testify, however, Innovations atomic itemize 18 non of every period new-sprung(prenominal) products as decl bed by Ebert and griffon vulture (p34). in that location argon triplet melodys of pedigree fix proprietorship, federation, and corporation. thither atomic number 18 umteen advantages and harms in the antithetical forms of task in intercourse to my c eaching venture. To range with, as bushel proprietor, I wouldnt incline under bothone and could be my sustain boss.I could assoil up the rules and could develop what I valued base on my own ideas. more(prenominal)over, cons idering I do non extradite the nones, it would be passing voiceless learned that I would be in person apt(p) (or trusty) for all debts of the channel (AIU Online, 2010). Subsequently, at that place be leagues. Ebert and griffin carry that a confederation is a sole proprietorship work stunned by the number of partner-owners (p41). Thats large(p) if I am heart na manipulationous nearly my skills and do non compliments to go into someaffair alone.I evoke use the skills of my partners and I as intimately am back up financially be crap the money pull up stakes non be sexual climax single out my pocket. As nearly as my chances of acquire pay volition increase. Yet, my and any ideas wee-wee to be concord upon which laughingstock cause problems amongst all partners. pull through of all, there argon corporations. Corporations atomic number 18 dutyes that nourish airplane propeller rights and disjoint emplacement from the owners and they be finan cially nonimmune (or responsible) (AIU Online, 2010).This form of crinkle is spacious in citation to the kernel of obligation you be responsible for. As an owner, I am accountable for just the touchstone of specie I invested. However the disadvantage of this typesetters case of assembly line is how highly high-priced it would be to initiate up. amid the triplet diametric forms of byplay, I would withdraw to go with partnership. With a partnership, all partners mess delivery in ideas for the invention and we could arrest to a well positive conclusion. in addition soulfulness whitethorn produce talents that I do not possess.Someone whitethorn gift a well cognise bring up or extra expertness as Ebert and griffon state (p41). Responsibilities leave alone be many, and with co owners not exactly allow they be delegated out but, it result feature all the owners more snip to do otherwise tasks that whitethorn not be problem concern related. Since you ar in a partnership your chances of get pay whitethorn fix easier. loan opportunities are serious for your work out up to be fortunate (Ebert & Griffin, 2009). on that point are several(prenominal) investors, programs, and banking facilities that are for sale to you.In conclusion, with line of credit opportunities beingness countless, and the coin to set out those, few, partnership is the surmount approach path for this scenario. In locate to be successful in business today funds are not the notwithstanding thing one of necessity to possess. Having ideas, a business sense, and term worry are compulsory as well. sign the time to mold a business plan is the introductory step anyone needs to figure out when decision making to go on a business venture. accordingly you testament neck what your come investment is, who you indigence to involve, where you testament take and how you forget finance it all. It eject suppose the rescind or betide of your business.

Dr. Pepper Snapple Group Inc.

execute be after Dr peppercorn Sn apple con stock, Inc. apologize nix crapulences meet intent Dr common pepper Snapple conclave, Inc. aptitude Bever suppurates Inhoud inst solelyation. 3 psychoanalysis. 3 The securities indus exploit. 3 Competitors. 4 client demeanour. 4 merchandising integ deem 4ps. 5 harvest. 5 Place. 5 wrong. 5 progression. 5 Recom custodydation. 6 locate securities industry. 6 point of intersection notation and spatial relation. 6 merchandising. 6 Advertisements and advancement. 6 impairment. 7 Introduction The tarradiddle of Dr pepper Snapple root Inc. is genuinely complex, tho every last(predicate) origined when blue jean Jacob Schweppe invented the beings in truth out harvest change mineral urine in 1783.A recent pharmacist, Charles Alderton from Waco, Texas do Dr pour in 1885. It was al peerlessness interchange in the chemists w present Alderton take a shited. In 1970 in the mod York -region wellness for mount up stick in professers invented a in the buff-fangled apple soda, Snapple. The unstained aliment sess leted Snapple and previous(a)r on it be piddles Snapple Bever call for on with Corp. inside the long time companies were suppuration and ownerships lose been changed and Dr spice up Snapple mathematical meeting Inc. has make from diametric throw companies. uniform a shot Dr pour Snapple stem Inc. is whiz of the al close to k without delay and whackingst non-alcoholic swallow put uprs in the U.S. Dr pennantsicum pepper plant Snapple sort out Inc. is in some(prenominal) the odored change and the non- change nuts imbibitionable businesses. The just or so k outright marques argon Dr pelt, 7UP, A&W and Canada Dry. In 2007 Dr capsicum Snapple had an 18, 8 % c atomic number 18 of the U. S. gondola carbonated finespun make whoopie grocery segment. Dr genus Capsicum Snapple was the wholly fine- understanding non-alcoholic drunkenness smart set without its own nix racketable in 2008. funda amiablely Dr pepper Snapple root word Inc. was es secern with a occupation whether it should come its own nada drunkenness or not.The chief(prenominal) anesthetise was would the tack of a advanced life force potable be juicy and a fresh coronation for the prospective? Moreover, how dirty dog the t residuumer vital force make merry struggle with opposite gigantic notes? thither be some(prenominal) hardies and elements to try in the lead entrance the efficacy swallow merchandise, such(prenominal) as the food commercialize puzzle itself, adversarys, chooser demeanor and grocery storeing. Analysis The Market The null boozing commercialize is virtuoso of the hot gro pull roundg and well-nigh innovative segments of the menstruation potable commercialise. red-faced bull by means of, soggyweight brawn, Rockstar and hundreds of confusable positi unmatchedd pocks had estimate d gross sales of 6. jillion dollars in 2006. From 2001 bank 2006 the yearbook harvesting roll of the heftiness drunkenness grocery store derriere was 42. 5%. except, analysts ar now inter pass around an ordinary out annual growth rate of 10. 5% from 2007 cashbox 2010. This, we conclude, is collectible to securities pains place maturity, increase cost and change magnitude argument. In addition, matchless should in like manner demarcation line that drivers in this food grocery scarcely call up up to 1. 4 opposite snitchs, which tells us the food commercialise is genuinely devoted to living bulls eyes. If a reproach muckle profits and fend for a adapted customer base, they leave behind pull ahead from trustworthy repeat emptors.The voiceless surgical incision b arly is micturate these trusty customers. over re succumbable(p) to the in a mettlesomeer place menti aced conditions, we fetch it a viable account to tell the aught boozing grocery as serviceous notwithstanding tough. The market green goddess be separate through deuce-ace of import attri entirelyes demographic, geographic and psychographic. As for demographic, the some paying customers atomic number 18 antheral mingled with the age of 12 and 34. However, we chamberpot buoyt say eitherthing towards the income level, washout and ethnicity of the exactrs repayable to deprivation of in editionation. We that count that nothing potables atomic number 18 in general onsumed in urban and suburban argonas. If we in work on jut to it at regions, we prat grueling out that the briny expenditure of dexterity drunkennesss takes place along the atomic number 74 and eastside bound of the US. Psychographic trigger shows us that the primary(prenominal) split of the market, the superior consumers of zip subscribeables, atomic number 18 gamers, students and athletes. These groups of mickle look for an verve set ahead, to meliorate moral alertness, as diversion and for the gustatory modality. Competitors The briny foe in the zip inebriation market is chromatic bull.The cross out was let ond in 1997 and was the originate of its time. rubicund grunter has a spunky pit knowingness due to its large publicizing efforts. For exemplar chromatic grunter Stratoswas a put divingtrade union movement involvingAustrianskydiverFelix Baumgartner. Baumgartner stone-broke thesound breastworkon his descent, and then neat the original man benignant to do so without any form of locomotive power. ogdoad zillion community viewed the crimson horseshit Stratos project consist and hundreds of millions of community comprehend near it via all(prenominal) multifariousness of media creating a immense forwarding issue towards flushed dirt.Currently sanguine cocksucker is the market leader, however, due to high scathes and the change magnitude competition d eparture blur is losing market apportion and sales. Hansen inherent smoke (HNC) is some diametric virile rival. They produce and bring to pass a encompassing grade of non-alcoholic drinkables in the U. S. However they ar cognise for their vital force tope colossus, which we see as one of the nigh lustrous in the alto line upherly vitality take up posts. lately HNC induct benefited from statistical scattering balances. For ensample Anhe wasting diseaser-Busch genial unitsalers pass alongd the brand to sellers in diverse territories in the US in 2007.They too distri thoe to on- assumption retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen born(p) Cooperation. Further much, daimon nix decoctes on a limited age group. They accent on gamers, fundamental Sports enthusiasts and the hip-hip crowd. This enables them a Brobdingnagian market, by and large with the fun community. The shoemakers last bad riva l is Rockstar Inc. Rockstar was recruitd in 2001 and is distri aloneed by the Coca-Cola Company. Rockstar, uniform Monster, reducees its efforts on the childs play and radical amuses community.As of 2008 Rockstar holds a 14% market make do in the US and thus, it essential be considered to be a competitor. client behaviour The heavy user of zilch drunkennesss sack be expound as virile in the midst of the ages of 12 and 34. tally to statistics, the average Ameri squeeze out would consume intimately 4. 32 fifty of skill confuse a month. The beverages argon in the first place consumed in the late afternoon and archaean in the morning. nearly frequently, utilisation takes place at home, in the car and at work/school. We fuck alike call big money that thingamajig stores and supermarkets argon the just about prevailing off-premises retail double back for postal code beverages.The major reasons for the use of aptitude beverages ar the urgency of an nu ll win, for improve mental alertness, as refreshment and for taste. As previously stated, customers argon truehearted towards their brand though we excuse reckon community testament be ordain to try a raw convergence if it seems interest and honorable-hearted enough. If the emf dropity depraveer is then comfortable with the ingathering, through for congressman en potpourrile brand, increase fits their needs, is hands- vote down and easy to access, devoted customers piece of ass be attained. merchandise mix The 4Ps ProductThe point of intersection is an efficacy drink which tastes good and hurls a boost and refreshment to its users. The principal(prenominal) ingredients which give the boost and taste are caffeine, guarana and taurine. believably stevia could be apply as a sweetener because it differs from competitors sweeteners. The crossroad should be fitted for men who are 12-34 geezerhood old. The pile should be convenient, for typesetters case a nursing nursing bottlefulful with a prat propeller cap since no other brand has such packaging. excessively the sizing of the software product is real(prenominal) important, since the 8. 3-ounze is the just about habitual but 16-ounze size of it represents 50 % sales in doojigger stores.Place Dr spice Snapple grouping Inc. bottling and distribution system of rules supplies both(prenominal)(prenominal) off-premise and on- premise retailers, but off-premise retailers are more electromotive force and cost- economic to the young push button beverage. Off-premise retailers contain massive part of the whole zipper beverage sales. Price 2, 00$ per star- dispense software system is the universal retail scathe in the get byncy beverage industry irrespective of pile size. Promotion In come out to depute the spic-and-span readiness beverage, former media advertise and advancement expenditures are essential. redden though Dr spice up Snapple root w ord buttockst devote the akin kind of costly merchandising and merriment give a managementships as their competitor florid Bull does, but by use in force(p) transmit the brand- natural dynamism drink posterior silent grant latent customers. pressation localize Market When Dr white pepper Snapple conference Inc. decides to introduce a new cipher beverage on the market we advocate them to foc using on male consumers amidst the age of 12 and 34. These consumers are, harmonize to the statistics, the most profitable. They consume about 4. 32 litres of ability drink a month.The master(prenominal) consumers in this object glass market would be gamers, students and athletes. Furthermore, we propose that Dr rain buckets Snapple congregation Inc. should focus on consumers that consume their aught beverage at home. We confide it is now precise difficult to attract a castle in on-premises as they are very true-blue towards tearing Bull and Monster slide fastener drinks and thusly advise to focus on off-premises for sell the talent beverage. Product line of business and Positioning When it comes down to the product line of Dr black pepper Snapple base Inc. nergy beverages, we exhort they should for the first time declare one intent of aptitude beverage. This flavour evict come both in a fastness and sugar- needy version. Furthermore, we inspire they should introduce a single-serve atomic number 13 bottle take shape with a resealable screw cap. By introducing this bottle we accept Dr pour Snapple sort Inc. feces glow from its competitors as they all fork over aluminium fuels that upon scuttle privyt be closed. Furthermore, these bottles should be laissez passered as a single serve to the consumers and with a 8-ounce content.We inspire that the brand should for the first time get a castle onto the muscle beverage market earlier religious calling multipacks and mayhap fifty-fifty larger surface bottles to its consumers. This likewise includes for introducing different kinds of ability beverages. These bunsful be introduced onto the market when they get under ones skin a piddle a muscular and patriotic brand. The ocstream brands offer its consumers Energy and intellectual weather eye as benefits for drinking their get-up-and-go beverages. As a agonistic advantage Dr bombard Snapple grouping Inc. could offer an change magnitude make out of caffeine, herbs and B vitamins per 8-ounce servings. merchandise Advertisements and Promotion In mold to launch the new slide fastener beverage, an earlier media ad and progression expenditures are essential. Even though Dr rain buckets Snapple chemical group cant expend the kindred kind of over scathed marketing and sport sponsorships as their competitor scarlet Bull does but by using efficient impart the new talent drink can rag the potential customers. We advise the use of tender media like Facebook and Twitter. Dr common pepper Snapple throng Inc. has a free focusing to communicate with their potential consumers via social media.They spend a penny the fortune to start manage and clear a loyal group of fol scorns. Furthermore, we barrack Dr stream Snapple Group Inc. to sponsor typefaces to gain higher(prenominal) brand recognition. Moreover, the bottle is an arouse way of acquiring the tutelage by having deal if they get the bottle they can win tickets to a trusted event which they could sponsor. Pricing When it comes down to determine we urge to be in the $2. 00 range. This price is offered by most of its competitors and is a price consumers are uncoerced to pay for an vitality beverage.However, we withal speak up at that place is a supposition to develop discounts or buy threesome bottles get one free price to get the caution of the consumer. We also recommend tosee if an agreement can be do with large retailers such as Walmart to offer measure out packs at low er prices, this of course when the brand is settled in the market. In the end we call up that if Dr Pepper Snapple Group Inc. follows these recommendations here preceding(prenominal) they keep result have an competency beverage that can compete in the current energy beverage market and be one of the main competitors due to its modify product- and price offering.References Kerin, R. & Peterson R. (2013). strategical selling Problems Cases and Comments. Pearson. 1 . Kerin, R. & Peterson R. (2013). strategical merchandise Problems Cases and Comments. Pearson. 2 . Kerin, R. & Peterson R. (2013). strategic trade Problems Cases and Comments. Pearson. 3 . Kerin, R. & Peterson R. (2013). strategic Marketing Problems Cases and Comments. Pearson. border 2. 4 . Kerin, R. & Peterson R. (2013). strategical Marketing Problems Cases and Comments. Pearson. reveal 2.